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Marketing Videos for Businesses

At Karges Media, we excel in delivering video that elevates your business. Check out the most effective types of Marketing Videos for Businesses and learn what we can do for your business!

Business Overview Video

Showcases your business, giving customers a deeper understanding of what you offer and what puts your goods/services ahead of the competition. Ideal for your website’s homepage.
Project Details;

Video Length: 60 seconds
Cast: Owner or Spokesperson + 1-2 Customers
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Business in operation, performing services, showing off products, etc.

Interview Questions/Script Ideas:

o Introduce yourself and your business
o What does your business do/What products or services do you provide?
o How is your business unique/Why is it the best?
o What are your qualifications or what ties do you have to the community?
o What kind of feedback do you receive from customers?
o Encourage viewers to visit you in store or online

Owner Story Video

This in-depth video profile showcases your expertise, highlights your business’ unique features, and gives potential customers a greater understanding of both your passion and your mission. Ideal for your website’s homepage or “about” page.

Project Details;

Video Length: 60 seconds
Cast: Owner + 1-2 Customers
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Working, helping customers, on the phone, business in operation, etc.

Interview Questions/Script Ideas:

○ Introduce yourself
○ Sum up what your business does/what it’s all about
○ What’s your business’s mission?
○ What led you to or inspired you to start your business?
○ What’s your background/where does your passion come from?
○ What about this business excites you?
○ Invite customers to learn more

Employee Profile Video

This in-depth video profile spotlights a particular employee’s expertise and persona, further humanizing your business and giving potential customers more insight into how it operates. Ideal for your website’s “about” page.
Project Details;

Video Length: 60 seconds
Cast: Employee + 1-2 Customers
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Working, helping customers, walking into work, business in operation, etc.

Interview Questions/Script Ideas:

○ Introduce yourself
○ Define your role at the company
○ What’s your background/where does your passion come from?
○ What do you love about your job?
○ Why do customers use your service or come to your shop/describe the quality of your products?
○ What is your goal as an employee?
○ Invite customers to learn more

Customer Testimonial Video

This compelling video highlights the testimony of a tried-and-true, satisfied customer, providing potential customers with first-hand accounts of the benefits of your business. Ideal for your website or on social media.
Project Details;

Length: 45 seconds
Cast: Customer + 1-2 Employees
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Customer receiving products/services, interacting with employees, etc.

Interview Questions/Script Ideas:

○ Introduce yourself
○ How long have you been a customer?
○ Why is this business important in your life?
○ What makes the products/services you receive great?
○ Have you recommended this business to others?
○ Sum up why you’re a repeat customer

Event Promotion Video

This enticing video highlights the unique particulars of your event and gives potential attendees a preview of what it might look like and why it’s important for them to be there. Ideal for your event website’s homepage or on social media.
Project Details;

Length: 45 seconds
Cast: Spokesperson
Shoot Location: Location Relative to Event
Setup Time: 20 minutes
Film Time: 40 minutes
B Roll Requirements: 10 photos of past years’ events

Interview Questions/Script Ideas:

○ Introduce yourself
○ Sum up when, where, who’s hosting, and what your event is
○ Why is this event exciting? What sort of things will be happening there?
○ Will this event benefit the community? How so?
○ How have people responded to it in the past?
○ Invite viewers to attend

Process Video

This behind-the-scenes, how-to video illuminates each step of any expert process you would like to share with your customers who are eager to know “how it all works.” Ideal for your website or on social media.
Project Details;

Video Length: 60 seconds
Cast: Expert
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: The process

Interview Questions/Script Ideas:

○ Introduce yourself
○ What are you showing us today?
○ What’s the first step? Is there anything special about the way you do this?
○ What’s the next step? Is this an important step?
○ What’s the final step? Why do you do it this way?
○ Invite customers to try

Tip Video

This brief, up-close-and-personal video features an expert offering useful information to further promote your goods or services. Ideal for social media.
Project Details;

Video Length: 20 seconds
Cast: Expert
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 20 minutes
B Roll Requirements: B Roll is filmed during interview

Interview Questions/Script Ideas:

○ Describe your tip
○ Do your tip (when applicable) and tell us about why you’re doing it that way
○ Introduce yourself and your business
○ Invite them to find you online
○ Thank viewers for watching

Product Feature Video

This compelling, in-depth video features an expert demonstrating the creation, unique qualities and functions of your goods or services, offering potential customers a unique perspective. Ideal for your website’s products/services page.
Project Details;

Video Length: 60 seconds
Cast: Designer + Model
Shoot Location: Somewhere pretty
Setup Time: 20 minutes
Total Film Time: 1.5 Hours
B Roll Requirements: Designer creating, model showing off products, designer styling, etc.

Interview Questions/Script Ideas:

○ Introduce yourself
○ Describe your product(s)
○ What’s your brand’s mission and how does this product reflect that?
○ What’s the design process?
○ Sum up the creation process of your product: What is it made of? Where is it produced?
○ What makes this brand superior to others?
○ Invite viewers to buy the product or learn more

Classic Commercial Video

This brief but entertaining testimonial-style video advertises your goods and/or services to your potential customers by highlighting what makes your business indispensable. Ideal for your website, via broadcast, or on social media.
Project Details;

Video Length: 30 seconds
Cast: Spokesperson + 1-2 customers
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Working, helping customers, business in operation, etc.

Interview Questions/Script Ideas:

○ Introduce the business
○ Sum up what the business does
○ What does this business do best?
○ What is unique about this business?
○ Introduce yourself and invite viewers to come in or learn more

FAQ Video

This informational video offers keen insights to your potential customers by guiding them through each of the most-asked questions relating to your business and acquainting them with how it works. Ideal for your website’s FAQs page.
Project Details;

Video Length: 60 seconds
Cast: Spokesperson
Shoot Location: Business
Setup Time: 20 minutes
Film Time: 1.5 Hours
B Roll Requirements: Signage then 1 shot for every question

Interview Questions/Script Ideas:

○ Introduce yourself and explain that you’ll be answering FAQs
○ Read the first FAQ
○ What is the answer to the first FAQ?
○ Read the second FAQ
○ What is the answer to the second FAQ?
○ Read the third FAQ
○ What is the answer to the third FAQ?
○ Thank viewers for watching and direct them to your website to learn more

Brand Showcase Video

This in-depth overview focuses on your business’ unique work culture and uses employee testimonials to highlight what makes your brand stand out in the marketplace. Works as a great recruitment tool for human resources, too. Ideal for your website homepage or “careers” page.
Project Details;

Video Length: 60 seconds
Cast: Spokesperson + 2 Employees
Shoot Location: Office and Store (2 locations)
Setup Time: 20 minutes X2
Location 1 Film Time: 1.5 Hours
Location 2 Film Time: 40 Minutes
B Roll Requirements: Employees laughing, working, using the products, etc.

Interview Questions/Script Ideas:

○ Introduce yourself and the business
○ What kind of culture has been cultivated at your place of business?
○ How does your work culture reflect your brand’s mission?
○ EMPLOYEE 1: What makes this an enjoyable place to work?
○ How is your business’s mission unique?
○ EMPLOYEE 2: What about working for this business makes you feel good?
○ Invite viewers to learn more

Lifestyle Video

Wow potential customers with this entertaining insider’s peek at your life and style. Have fun letting your personality shine through as you demonstrate how your lifestyle relates to your business. Ideal for your website’s “about” page.
Project Details;

Video Length: 60 seconds
Cast: Professional + Friends/Family (optional)
Shoot Location: Somewhere Personal to the Professional (2 locations)
Setup Time: 20 minutes X2
Location 1 Film Time: 1.5 Hours
Location 2 Film Time: 40 Minutes
B Roll Requirements: Professional enjoying their neighborhood/friends/family, etc.

Interview Questions/Script Ideas:

○ Introduce yourself
○ Where are you from? What do you love about where you live?
○ How do you spend your free time?
○ What’s your family like? Do they support you?
○ How does your personal life help you professionally?
○ Where do you see yourself in a few years?

About Karges Media…

With the digital world growing at a rapid pace, video marketing has become the most effective tool for maximizing business potential. Countless marketing strategies exist that attempt to break through the clutter and communicate with target audiences. However, nothing improves brand awareness and attracts customers like business video production. This marketing trend is increasing because it is affordable and effective.

Video marketing provides a better understanding of products or services to prospective customers. If you’re considering video marketing for your business, our full-service video production company is ready to help.

We provide fully-produced custom videos to clients for their specific needs. Our experienced team is fully trained and well-equipped to help plan and execute strategic shoots at affordable rates. Karges Media is renowned for implementing a planned approach and incorporating creativity, quality content, and technical expertise.

Contact us if your business or creative project needs custom videos, realtor videos, business shorts, Instagram/Social videos, or other types of video content. Find out how we can help and why we’re the best video production company in Orange County!

Interested In Working On Marketing Videos for Your Business?