Most of us know how hot video marketing is today. We see it everywhere we look! But do we know why? Why is video taking over the market? And how can it give my company a competitive edge? We’ve got the answer in five easy slices!
5 Reasons to Use Video Marketing;
- Get more attention.
- Video is everywhere.
- Make an emotional connection.
- Improve SEO.
- Video enlightens.
1. Video is attention getting.
Would you rather read about the new iPhone X or watch Apple’s jaw-droppingly beautiful video presenting the product? The majority of the population has the same answer. Watch, watch, WATCH! As humans of the 21st century, we worship video and prefer it over print advertising nearly every time. People of all demographics find it more stimulating and enjoyable. Video gets attention because it appeals to both sight and sound. As a result, it makes us more likely to focus on and remember the message.
2. Video is everywhere.
YouTube, Facebook, Email, Instagram . . . where don’t you see video? You can even watch it from a wrist watch these days! In 2016, video accounted for 73% of all internet traffic. It has truly taken over the web. And now more than ever, social media has integrated video full force. It is YOUR time to be part of this powerful trend. Video advertising appeals to mobile users and encourages social shares. Marketing your brand has never been so universal because it has never had such an immediate and wide reach.
3. Video marketing makes an emotional connection.
Video makes you feel a certain way and that’s no coincidence. Great video marketing reaches viewers because it works on an emotional level. Everyone remembers the ASPCA commercials. They brought us all to tears. In doing so, they also brought in millions of dollars in donations. Video expresses emotion in a way that text simply cannot. From learning more about a company’s employees to hearing the mission statement straight from the CEO, video is best. Making clients feel connected to the brand and therefore developing trust is a powerful component of video marketing.
4. Video improves SEO.
We can’t stress enough the importance of Search Engine Optimization. SEO is what allows the public to find you with ease on the busy and complex online universe. SEO sends signals to search engines like Google that your website contains rich media relevant to search requests. In addition, video encourages social shares and internet chat. This data produces even more positive SEO results for you! When you put videos on the web you increase traffic coming to your website.
5. Video enlightens.
How does your company function? How do people use your products? What is your work environment like? What are your successes and goals? Video provides the opportunity for you to explain it all. Clients make more knowledgeable decisions because of this insight. Additionally, the more a potential customer knows about your business, the more likely he or she will be to buy. Check out our business shorts today! See how Karges Media works with companies like yours to get their word out in a beautiful, effective, and memorable way.
So it’s pretty compelling how video boosts sales and leads to company growth. At Karges Media, it is our mission to get you there. The popularity and accessibility of video marketing will only continue to increase. Hop on board before it’s too late! We’ve seen countless success stories and we want to help shoot yours!